Our 360 dot eyeball marketing background, recently discovered keyword bid up, such as brushless dc motor controller, the word from the very beginning of 0. 3 yuan, has risen to 4 yuan, rising proportion of more than 10 times. Click on price and riches to baidu, and the faster rate of rise, within 2 months, has been turned over 10 times, if the stock price, estimates that people are crazy. accompanied by keyword bidding up along the way, is baidu and 360 all kinds of disputes. In baidu for 100 million yuan against 360 in violation of the Roberts court of the agreement on the same day, 360 to 400 million yuan counterclaim v. to intercept other search engines, baidu refresh interferes with China's litigious 3 b war. regardless of the two parties who wins who negative, in this process, 360 already earn enough attention, and attracted a large number of new users, the rise in the price of keywords click is empirical. This is a very good marketing: marketing to borrow. Sun zi yue: & other; Reason for war, to the potential, not on others, can therefore selection and assignment. ”That is the reason why said.