Is a producer and exporter of hardware tools in China, among them, in the global sales of electric tools (Electric tools market analysis and competition strategy research report)For the most part, from the production and export in China, I have become a major world power tools supplier. As one of common application tools, electric tools can be seen everywhere, such as electric drill, electric saw, cutting machine, mower, etc. Electric tools application range is very wide, is an important equipment of daily production and life, plays an indispensable role in social and economic development. Electric tools have been classified as advanced equipment manufacturing, continuous positive outlook. Electric tools are usually powered by small capacity motor or solenoid, working head can be driven by the transmission structure, is a kind of handheld or portable mechanical tools. According to the national standard, general component is hand-held power tools, portable electric tool, electric three types of garden tools. Electric tool application field is very wide, including mechanical industry, building decoration, landscaping, wood processing, financial processing, etc. Can say, electric tools can be involved in almost all industries, market capacity is huge. For now, electric tool industry colony is concentrated in the jiangsu and zhejiang, jiangsu electric tool development is a group of a group of people around to distribute in jiangsu electric tools, they both marketing channels, and to have the maintenance experience, also understand the principle of electric tools, so constant technical accumulation, step by step to come out. And zhejiang rely mainly on hardware parts industry started slowly. Although the electric tool industry scale expands unceasingly, but most of the enterprise competitiveness is weak in our country, on the technology at the lower levels of imitation stage, mainly for foreign manufacturers of OEM production, brand awareness is not strong, how to get a small profit at a low price. In the future to gain more from the huge market, domestic electric tools business we need to improve product quality and technical level, establish brand awareness, differentiated competition, increased investment in research and development, improve product added value, to grasp the good technology development direction. Next, electric tool industry development will be mainly in four directions. ()Encourage enterprises to scientific and technological progress and independent innovation, efforts to promote, metallurgical combination support enterprise increase the intensity of high added value and high-tech product research and development, go the way of quality. Support and encourage electric tools market companies constantly increase investment in research and development and technical improvement, focus on the development of leading the direction of the new products lead the market, promoting scientific and technological progress, constantly improve product quality and product class. ()To further promote the electric tool industry gathered themselves together, and accelerate the construction of public platform active play to the guiding role of public fiscal policy, to 'electric tools export base in jiangsu province' and other electric tools support of industrial clusters, to strengthen the construction of public technology platform and the public service platform, support and guide the industry leading enterprises set up their own electric tools research and development center, testing center, for other small and medium-sized enterprises in product development, technical consultation, quality inspection, provides the omni-directional service personnel training, etc. ()Increase the intensity of market development, support enterprises to speed up the construction of overseas network to encourage and guide enterprises to develop new markets, implement market diversification, continue to expand the breadth and depth of the international market, in particular, the key to develop Africa, Latin America and eastern Europe market, efforts to reduce a market or a region's economic and political instability in jiangsu electric tools production sales caused by the adverse effects of the enterprise. ()Strengthen the brand cultivation, implementing brand strategy to encourage enterprises with excellent quality, perfect service, reasonable prices to win customers, win the market. Encourage enterprises to create famous trademark, brand-name products in jiangsu province, jiangsu province, on the basis of cultivating and create China well-known trademark and China famous brand. Guide electric tool enterprises to intensify protection of intellectual property rights, to speed up the overseas trademark registration, products international awareness, gradually promote the electric tools products, by the by neutral packing to independent brand exports, efforts to increase its own brand export quotas, with brand operation and upgrade traditional industries, to realize the transformation from product competition to brand competition.
